GREENER PRODUCTS. GREENER PACKAGING
We set on a journey to review our whole product range and identify how we could make a green brand, be more environmentally friendly.
Our product range is environmentally friendly and made in the UK, saving carbon footprint, so our packaging was the obvious area for improvement with some elements previously being made from plastic materials not widely accepted in the recycling process. With some development within our technical department, it was identified that all our plastic bottles could be made from recycled polypropylene. As well, we worked hard to source materials for our bottles and triggers so that they could also be recycled after use.
This means that for the 2021 ecofective range, we can proudly say that our bottles are made from 100% recycled material and the whole bottle, including the sprayer, can be recycled.
REDUCING SINGLE-USE PLASTICS
As we were also concerned about the increased usage of single-use plastics we wanted to go one step further by adding a new waste saving concept. From market research we conducted in July 2020, we identified that over 85% of gardeners looked to avoid using single use plastics and the same percentage are willing to use a refill packaging option to save waste. This research backed up our own thoughts on introducing a concentrated refill bottle option into the ecofective range. This new addition to our range can be used to top up the original ecofective ready to use bottles which means instead of recycling larger bottles, only the 200ml bottles will be sent to the recycling bin. To find out more information on our brand new ecofective eco refill range, please click here.
UPDATED PACKAGING DESIGN
To cap off these exciting developments we have also updated the look and feel of our packaging. We have developed a new vibrant, more consistent design detailing a clear ‘CHILD AND PET SAFE’ leading message. The base of the design includes a different colour per product type and throughout is a two-tone green combination, confirming that ecofective is now greener than ever!
OUR NEW ENVIRONMENTAL COMMITMENT
In growing sales of ecofective®, we’re:
Reducing nasty chemicals – Our formulas are pesticide free, meaning we contribute to a cleaner planet.
Helping conservation – Our products are better for garden wildlife, so we support the eco system and the vital species of wildlife that are so important to the earth.
Reducing waste – We are using recycled materials wherever possible and make sure as much of our packaging is widely recycled. We also now offering refillable solutions to reduce single use plastic.
Reducing emissions – By producing products in the UK, we reduce the carbon footprint drastically in our supply chain.